Hall of Fame to Launch First-Ever AR Fundraising Program this Summer
Springfield, Mass. – The Naismith Memorial Basketball Hall of Fame today announced that it has selected Imagination Park Entertainment Inc. (CSE: IP) (OTC: IPNFF) to provide an augmented reality (AR) experience as part of its fundraising initiatives via the Company’s XenoHolographic™ product suite. The Basketball Hall of Fame is the first sports museum to license Imagination Park’s XenoHolographicTM solution.
"Our supporters will be treated to an augmented reality experience on their mobile phones in which Hall of Famers will deliver a personal message about the Hall of Fame," said Scott Zuffelato, Vice President of Philanthropy. "Imagination Park created an AR platform that allows the Basketball Hall of Fame to easily manage our AR fundraising programs internally and keep content fresh and up-to-date."
"We are truly honored to be selected by the Basketball Hall of Fame to provide AR as a function of their fundraising campaign this year which will feature some of the greatest basketball stars in history as AR holographic experiences,” said Alen Paul Silverrstieen, CEO of Imagination Park. "This fundraising campaign will expose a significant number of sports fans to the XenoPlayTM mobile app and provide fans with a fun interactive way to assist the Hall of Fame in achieving their fundraising goals this year.”
The Naismith Memorial Basketball Hall of Fame (or any museum) can develop interactive AR content to measure and understand how donors engage with their fundraising programs utilizing their mobile devices. They can use this information to further develop or refine campaigns, redeploying through their preferred channels.To get a better sense of what the fans will see, download XenoPlay™ from the app store and checkout the demo on www.imaginationpark.com.
About Imagination Park
Imagination Park Technologies Inc. (CSE: IP) (OTC: IPNFF) is an augmented reality (AR) platform that enables businesses of any size to create and implement their own AR campaigns with no programming or technology experience. Every organization, from professional sports franchises to small retailers, can develop interactive AR campaigns that blend the real and digital worlds. Customers simply point their mobile device at logos, signs, buildings, products, landmarks and more to instantly engage videos, information, advertisements, coupons, 3D holograms and any interactive content all hosted in the cloud and managed using a menu-driven portal. Integrated real-time analytics means that all customer interaction is tracked and measured in real-time. The AR Enterprise platform supports both IOS and Android mobile devices and upcoming wearable technologies. For more information or to explore working with Imagination Park, please email [email protected], or visit www.imaginationpark.com.
About the Naismith Memorial Basketball Hall of Fame
Located in Springfield, Massachusetts, the city where basketball was born, the Naismith Memorial Basketball Hall of Fame is an independent non-profit 501(c)(3) organization dedicated to promoting, preserving and celebrating the game of basketball at every level – men and women, amateur and professional players, coaches and contributors, both domestically and internationally. The Hall of Fame museum is home to more than 400 inductees and over 40,000 square feet of basketball history. Nearly 200,000 people visit the Hall of Fame museum each year to learn about the game, experience the interactive exhibits and test their skills on the Jerry Colangelo "Court of Dreams." Best known for its annual marquee Enshrinement Ceremony honoring the game’s elite, the Hall of Fame also operates over 70 high school and collegiate competitions annually throughout the country and abroad. For more information on the Basketball Hall of Fame organization, its museum and events, visit www.hoophall.com, follow @hoophall or call 1-877-4HOOPLA.