Naismith Memorial Basketball Hall of Fame and IMG Announce College Basketball Event Partnership
SPRINGFIELD, MA – The Naismith Memorial Basketball Hall of Fame today announced a partnership with IMG, a leader in collegiate sports marketing, focused on a series of premier basketball events for both men and women at the collegiate level. As a non-profit institution committed to promoting and celebrating the game of basketball at all levels, the Basketball Hall of Fame has continued to elevate its roster of collegiate events over the past decade. Through this newly announced partnership, IMG College and the Hall will collaborate on existing events in the portfolio – with a focus on event planning, sponsorship sales, television and ticket sales – as well as look to create new events in locations of mutual interest.
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